Cocktail Party

A fun, immersive way to understand and conceptualize your brand's personality.

What It's Best For

  • Brand Personality Development
  • Brand DNA Building

Time Required

  • 10 mins10 mins

Required Materials

  • Cocktail Party Template
  • Sharpie or Pen


  • Remote or In-person

Ideal Group Size

  • AnyAny

How to use or facilitate:

  1. Download the free template by clicking “Get Template” below.
  2. Now imagine yourself at a cocktail party, talking about your brand as if it’s a real person. How would you describe them? Who are they and what do they do? What?s their background? What is their personality like? What do they look like physically? Is there a commonly known celebrity or persona that best exemplifies them? Who else might you compare them to that anyone would know?
  3. Now imagine it’s a bit later in the night and you’ve had a few too many drinks – and so have they. The filter comes off. What might you say about them now? What adjectives or phrases come to light that you may not have said before? What do you not like about them? It’s ok to get a little saucy here – that’s when the true insights come out 😉


The Takeaway:

Just like humans, brands are living, breathing entities with unique characteristics and identifying traits – this is why we are so drawn to some more than others. If your brand were a person, which traits would you want to show off? How would you want others to perceive you at your best? Understanding the human aspects of your brand will allow you to develop communication and visual language that not only speak to your audience, but relate to and connect with them as well.


If you have multiple people within your organization, make sure to have each person complete their own exercise. Are there any similarities or differences that come to light? What trends are exposed and how might you adjust or solidify your brand personality to ensure everyone is on the same page?


Make sure to include Part 2 – which aspects do you not like about your brand once they’ve had a little too much to drink. This will help you define brand boundaries, where and when you cross the line of being authentic vs. inappropriate or unlikeable.

Cocktail Parties out in the wild.

Need help facilitating your Cocktail Party?

Book a 1:1 coaching session or group workshop with our team of innovation catalysts.

Book a Consult

More from the kit.

Empathy Map
Learn More

Audience Immersion

Empathy Map

The more we truly understand our customers, the easier it is to create solutions that are both meaningful and valuable for them. Empathy maps are a great way to put ourselves in someone else's shoes and uncover the insights we need.
The Elevator Pitch
Learn More

Brand Building

The Elevator Pitch

Looking to succinctly articulate your value proposition? Try this ad-lib exercise to get down to a statement that sticks.
The Mashup Game
Learn More


The Mashup Game

Coming up with ideas from a blank canvas is tough. This fun ideation exercise helps you come up with brand new ideas by mixing and matching things you already know.


The courses, resources, and gear you need to help power

your growth.

Shop now


A thriving community of creatives, entrepreneurs, and professionals. See what we’re all about.

Learn more